Penerapan Komunikasi Sektor Publik Pada Organisasi Gerakan Mahasiswa Nasional Indonesia Tapanuli Utara

Abstract

This study aims to analyze the implementation of public sector communication in the organization Gerakan Mahasiswa Nasional Indonesia (GMNI) North Tapanuli. In this context, GMNI acts as a bridge between the government and the community, with a focus on delivering information and mobilizing public participation. The method used in this study is a qualitative study with a descriptive approach, which involves collecting data through interviews and direct observation of GMNI activities. The results of the study indicate that GMNI North Tapanuli has implemented an inclusive and participatory communication pattern, although it still faces several obstacles, such as limited human resources and access to information. This study is expected to provide insight for other student organizations in improving the effectiveness of public communication.